The advent of the web has opened up novel vistas for conducting business. As per content marketing vs digital marketing , India will have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to sell their products to a growing population of internet users.

The internet has brought alongside it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures along with other marketing collateral, usually do not work on the internet.

Inbound or internet marketing, is making money online or in the digital sphere. It takes into consideration things such as page rankings browsing engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target the audience that a particular business really wants to serve ads to.

The necessity to market services and products on the net has given rise to a new industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They usually employ a specialist team of domain experts browsing engine optimization (SEO), search engine marketing techniques (SEM), social media marketing (SMM) and social media optimization (SMO).

A recently available survey noted that 34% of the firms surveyed had a digital online marketing strategy and 16% companies said that they use internet marketing on and off. A staggering 50% of the respondents said they do not have a precise strategy for online marketing. These numbers claim that you may still find businesses that have not been subjected to the awesome capabilities and powers of internet-based marketing.

It is imperative for Indian businesses, specifically, in this age to understand the importance of having an integrated online marketing strategy if they wish to survive in an extremely frenzied and competitive market. Without the help of Digital Marketing Services, they flunk of creating a technique and face the dangers of seeing themselves become directionless. They will never know their online market share, their current market share will be gained by existing and start-up competitors and they’ll never have a robust online proposition.

AN ELECTRONIC Marketing Company in India might help businesses harness the energy of a robust web-based online marketing strategy. The application of novel platforms like the social media could be a game changer as more and more people are using them to activate with brands. It really is an excellent spot to gain followers, engage with them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.

Online marketing may be the present and the near future. Businesses staying away achieve this at their very own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.