As they say the first impression may be the most lasting one, what do you consider leaves an impression of an organization on its customers? Correct! The business logo may be the company’s first impression.

Another question that arises is should the top management be actively involved with designing a custom logo because of their business or should they just leave it with their design team or a alternative party design studio? Nowadays companies wish to be more personal making use of their customers, as the logo serves as a communicator between your company and customer; hence they actively be a part of designing their custom logos.

Some may view designing a custom logo as tedious, whereas it really is turned into a nice process if listed below are kept in mind when designing a custom logo:

FONT

Logos mostly fail because of a poor font choice. It can be a little difficult to choose a font that will catch attention rather than allow identity be ignored. custom logo floor mats can ease the choice of font:

? Stay away from common fonts, fonts that are used by the majority. Use a unique font that may make your company stick out from its competitors.
? Ensure that your fonts are legible. Don’t try to get too creative by creating a font that’s so unique that it becomes difficult for a customer or an onlooker to decipher.
? At times using two forms of fonts makes your logo more communicative.

COLOR

You need to use colors with their advantage when it comes to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brandname appeals to may be the sense of sight. If your logo isn’t appealing to the attention how can one be drawn to your brand or business? Carefully choose the image that may represent your company make sure it is in line with what your organization does and in line with your company’s mission statement.

Another problem that arises in terms of image selection is downloading a graphic for your logo without realizing it’s already used by a company in the related or unrelated industry. Leading to numerous legal charges and issues.

COMPANY GOAL

Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By considering your logo customers should instantly have the ability to recall your brands or business.