As they say the initial impression is the most lasting one, what do you think leaves the feeling of a company on its customers? Correct! The company logo is the company’s first impression.

Another question that arises is should the top management be actively involved with designing a custom logo for their business or should they just leave it with their design team or a third party design studio? Nowadays companies want to be more personal with their customers, as the logo serves as a communicator between your company and customer; hence they actively be a part of designing their custom logos.

Some may view designing a custom logo as tedious, whereas it can be turned into a pleasant process if the following are kept in mind when designing a custom logo:

FONT

Logos mostly fail because of a poor font choice. It can be a little difficult to choose a font that may catch attention rather than let the identity be ignored. Certain tips can ease the choice of font:

? Stay away from common fonts, fonts which are used by almost all. Use a unique font that may make your company stick out from its competitors.
? Ensure that your fonts are legible. Don’t try to get too creative by developing a font that is so unique that it becomes difficult for a customer or an onlooker to decipher.
? At times using two types of fonts makes your logo more communicative.

COLOR

You need to use colors to their advantage in terms of custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brandname appeals to may be the sense of sight. If your logo isn’t appealing to the attention how can one be drawn to your brand or business? Carefully choose the image which will represent your company make certain it is in line with what your company does and in line with your company’s mission statement.

custom logo floor mats that arises in terms of image selection is downloading an image for the logo without realizing it’s already used by a company in the related or unrelated industry. That leads to many legal charges and issues.

COMPANY GOAL

Lastly & most importantly remember your goal. Your final goal is brand recognition. By looking at your logo customers should instantly be able to recall your brands or business.